7 european venues / car expo / brand experience / test drive
Jeep® partnered with Wanderlust, the Mindful Triathlon event dedicated to the world of fitness and wellness for seven stages of its European Tour. The two brands share common values such as the desire for freedom, the passion for the outdoors, the ambition to overcome the limits and the great sense of community.
AWE Events designed the lounge and created a brand experience where guests could take part to "Surfset Yoga" lessons, the new fitness discipline that is thrilling thousands of people around the world.
The experience was preceded by amusing #JeepDailyWorkout stretching lessons that guests could follow with the car as a real "partner".