Together To-Get-There

Milan / 1.800 dealers / 9 brands and car reveals / 45 meters set up with led, tulle screens, hydraulics platforms

An impressive 45-meter set is the scene of the new FCA strategy presentation where for the first time all the EMEA dealers of all the group's brands join together. Each car is revealed in a spectacular way thanks to immersive video animations, a large transparent curtain and two hydraulic platforms. More than 200 staff members coordinated by AWE have joined forces to realize the event in just a few days.