The hybrid according to FIAT

Fico Bologna / 250 guests / 5 waves / press conference / taste drive experience / test drive

A location strongly linked to environmental sustainability has been the ideal theater to introduce to european press the first hybrid cars in FCA history. A culinary "taste drive" allowed guests to experience Italian excellences before entering a greenhouse to discover Fiat 500 and Panda in a combined reveal.

AWE Events

Viale Fulvio Testi 121 - 20162 - Milano | Via Vittorio Alfieri 24 - 10121 Torino


Via Vittor Pisani 15 - 20124 Milano | Corso Marconi 4 - 10125 Torino