The big smile

Paris, London, Berlin / 1.000.000 visitors / 22.500 postcards / 45.000 gifts / 1000 test drive / 80.000 web contacts

An international roadshow for the launch of the New 500C, with a creative concept focused on the idea of a “Big Smile”: a giant car spreading joy to the city, offering an indoor multimedia exhibit and promoting many fun activities.


Via Vittor Pisani 15 - 20124 Milano | Corso Marconi 4 - 10125 Torino