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Milan / 100 guests / press conference / car expo / 3 experience rooms / kinetic lights system

Lancia Ypsilon as a piece of art and an extension of people personality. An unusual press conference, held inside an acclaimed Milan art gallery where three special rooms made the guests experience a particular car feature. An original and emotional synchronized spatial light animation enriched the exposition highlighting cars details.


Via Vittor Pisani 15 - 20124 Milano | Corso Marconi 4 - 10125 Torino