Sono i dettagli a fare la dyfferenza

Milan / 100 guests / press conference / car expo / 3 experience rooms / kinetic lights system

Lancia Ypsilon as a piece of art and an extension of people personality. An unusual press conference, held inside an acclaimed Milan art gallery where three special rooms made the guests experience a particular car feature. An original and emotional synchronized spatial light animation enriched the exposition highlighting cars details.


Piazza Carlo Felice 18 - 10121 Torino | Piazza Gerusalemme 12 - 20154 - Milano