Noi siamo giulietta

Turin (Headquarter FCA) and Arese (Alfa Romeo Museum) simultaneously / 6.500 participants / reveal with concerts: Skin, Piero Pelù, Marky Ramone / 100 staff involved / winner of BEA 2016

Two impressive parties organized to give FCA employees the influential role of “brand ambassadors”, offering them an exclusive preview of Alfa Romeo Giulietta and outstanding concerts and guests. The first “big event” dedicated to thousands of FCA people: a truly unprecedented event that won Best Event Awards.