Everyday legend

Balocco Circuit (VC) / 350 guests in back to back / led and laser technology

Media drives always feature the cars in a leading role, often revealing them with some special effects. Here the idea was to realize a dynamic reveal, using the new Balocco covered grandstand as a tunnel where the cars would run and stop, showing all their racing heritage. The speed attitude was amplified by movie clips filming the cars along the circuit, approaching the meeting room.

Via Ippolito Nievo, 33 - 20145 Milano Milano
Corso Marconi 4 - 10125 Torino
Viale Cesare Giulio Viola, 27 (Torre B) - 00148 Roma