Everyday legend

Balocco Circuit (VC) / 350 guests in back to back / led and laser technology

Media drives always feature the cars in a leading role, often revealing them with some special effects. Here the idea was to realize a dynamic reveal, using the new Balocco covered grandstand as a tunnel where the cars would run and stop, showing all their racing heritage. The speed attitude was amplified by movie clips filming the cars along the circuit, approaching the meeting room.


Piazza Carlo Felice 18 - 10121 Torino | Piazza Gerusalemme 12 - 20154 - Milano