Together play at the next level

Turin, Juventus Stadium / 800 guests in back to back / construction of a meeting room on the grandstand with unexpected opening on the field / winner of 3 prizes BEA

The big idea was choosing a location telling a message of team spirit, winning mindset and unbeated story. The surprise created by a closed meeting room on the grandstands, finally opening on the stadium, was the special effects that completed a truly innovative storytelling.