The smallest yacht in the world

Capri / exclusive gala dinner for 150 guests with show over the sea / island contamination / yacht reveal

For the launch of Fiat 500 Riva, the isle of Capri was “contaminated” by a Dolce Vita spirit, calling to mind the Italian style and atmosphere of the golden years when both Riva and Fiat created their everlasting icons. The magical union between two brands with a similar heritage, style, passion and creativity, inspired the definition of Fiat 500 Riva as “The smallest yacht in the world”: an extremely effective payoff that was chosen also for the international TV campaign.