FCA incontra FCA

Turin, Pala Alpitour / 1000 guests / 6 brands / 11 reveals / 27 cars / entirely projected scenography (700 sqm) / special guest Javier Zanetti and Brunello Cucinelli

How to host for the very first time 6 brands together, multiple car reveals and many different identities and messages: with a huge, multiform and completely customized scenic design, changing mood and contents according to the needs.