5 brands / 6 month of activities / 1.600.000 contacts / 3 new product launches / 5 artistic installations / 12 special events / winner of BEA 2015
FCA, official global partner of Expo 2015, choosed AWE to get in touch with millions of visitors inside and outside the Expo Site. A project that lasted 6 months and involved FCA and all its brands. The creative idea was to divide the city in 5 districts identified to express each brand’s DNA and most important values. Winner of BEA award for best integrated event.